Summary

Tar Heel BBQ Rub is carefully crafted to complement the distinct preferences for pork and thin, vinegary sauces prevalent in the Carolinas. This blend is a bit sweeter, balancing the sharpness of vinegar beautifully.

History

The tradition of barbecue in the Carolinas is steeped in history, with deep roots in both cultural and culinary practices. The region’s barbecue is famously known for its preference for pork and tangy, vinegar-based sauces, a tradition that dates back to the early settlements. Tar Heel BBQ Rub captures this flavor story by blending sweet and spicy elements, reflecting the old-time Carolina pit-cooked barbecue.

Why We Love It

We crave Tar Heel BBQ Rub for its ability to transform simple meats into complex, flavorful dishes. The sweetness of the brown sugar and the depth of the ancho chili offer a perfect counterbalance to the acidity of traditional Carolina barbecue sauces. Whether we're rubbing it on ribs before a slow cook or sprinkling it over chicken as we grill, this rub brings a touch of Carolina barbecue magic to our tables. It's also incredibly versatile—try mixing it into butter for an instant seafood enhancer at your next boil!

The More You Know

Carolina barbecue is all about simplicity. The region’s pit masters often rely on just a few high-quality ingredients to let the natural flavors of the meat shine through.